Yotpo https://www.yotpo.com Wed, 20 Apr 2022 17:47:43 +0000 en-US hourly 1 https://www.yotpo.com/wp-content/uploads/2021/03/cropped-yotpo-logo-lettermark-32x32.png Yotpo https://www.yotpo.com 32 32 Everything We Revealed at Yotpo Tech Talk (And What It Means for You) https://www.yotpo.com/blog/yotpo-tech-talk-announcements/ Wed, 20 Apr 2022 17:47:43 +0000 https://www.yotpo.com/?p=103977 On April 20th, we held our second Yotpo Tech Talk virtual event. Yotpo Tech Talk is a quarterly event where our product experts share all the latest releases, updates, and announcements, and our attendees can ask questions, get answers, and offer feedback. You can watch the event here, or read the highlights below. If there’s […]

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On April 20th, we held our second Yotpo Tech Talk virtual event. Yotpo Tech Talk is a quarterly event where our product experts share all the latest releases, updates, and announcements, and our attendees can ask questions, get answers, and offer feedback. You can watch the event here, or read the highlights below.

If there’s an overarching theme for this month’s event, it would be about expanding our functionality through greater synergies. Those synergies happen across Yotpo’s eCommerce marketing platform and with our tech partners. All of these parts come together to create better experiences for customers, and stronger relationships between them and the brands they’re loyal to.

So, what did we announce at the event? So, so much!

Platform Updates

Yotpo X Shopify: Pioneering a no-code world

Yotpo is the first multi-product platform to be fully compatible with Shopify’s new and improved platform experience: Online Store 2.0. OS 2.0 allows eCommerce brands to install compatible apps with a simple drag-and-drop, adjust app settings, and see changes right from the theme editor, without the need to write or manipulate any code. This gives businesses the tools they need to add powerful integrations into their stores without having to rely on development resources.

Learn more about Yotpo’s compatibility with OS 2.0

Integrations: Listrak, Glew, Gatsby, and Tapcart

With over 180 integrations across four different products, Yopto has one of the largest partner ecosystems in the industry! Every quarter, we add dozens of new integrations to make sure that you’re able to easily integrate Yotpo with leading eCommerce apps and platforms to create seamless, engaging, and high-converting shopping experiences using rich customer data.

  • Listrak: You can now integrate Yotpo SMSBump with Listrak, making all of Yotpo’s products available with this integration.
  • Glew: With this integration, you can tie your Yotpo-powered data into the rest of their business KPIs to get a more complete view of performance and goals.
  • Gatsby: This integration allows you to amp up your influencer relationships by rewarding loyalty rewards for Instagram posts and stories, TikTok shares, and other social triggers.
  • Tapcart: You can now build customer confidence and drive conversions by showcasing visual UGC galleries within your mobile app.

      Learn more about Yotpo integrations

      Yotpo Loyalty + Yotpo SMSBump = Even better, together

      We’ve added 12 new cross-product loyalty data points to Yotpo SMSBump’s advanced segmentation engine, like Points Expiration Date and Loyalty Member Status. This brings us to over 45 data points that you can use to create hyper-targeted segments and better engage your most loyal customers.

      Product Updates

      Yotpo Reviews & Ratings

      A key theme for Yotpo Reviews this year is enhanced visibility — not only into your review requests, reviews, and overall customer sentiment, but also in truly understanding product insights thanks to feedback from customers. Here are the new features that will help you get a deeper understanding of your customers:

      • Reviews Dashboard: Our newest bird’s-eye view into your automatic review requests  allows you to see which review requests have been scheduled, sent, opened, reviewed, and more.
      • Reviews Tagging: Easily and efficiently manage your reviews by classifying them into different buckets such as shipping, good customer service, top shopper, needs follow up, and more.
      • Reviews Reporting: Get product insights at a glance with the exact data you need. Export reviews data using dates, reviews attributes, tags, and advanced filters to home in on the most relevant details and provide more information for each review.

          Building on the theme of visibility and our relationship with Meta, we’ve also released a new email reporting tool. If you’re syndicating your Yotpo Reviews to Shops on Facebook and Instagram, you’ll now have an effortless way to get automated reports of which reviews are syndicating properly to your Shops — along with helpful documentation and data on how to fix any issues.

          Buzzy skincare brand Hero Cosmetics is one of our early adopters of the syndication feature, and they’ve seen great results so far. Alan Kwok, Hero’s Growth Lead, had an illuminating conversation with us during Tech Talk about his experience.

          Yotpo SMSBump

          We shared tons of news about SMS, but the biggest is that SMSBump is now Yotpo SMSBump. Everything you know and love about SMSBump remains the same, but we’ve updated the official name and logo so that it truly feels like a part of the Yotpo family. But this update goes beyond branding — we’ve expanded the team to include more dedicated customer support, and more product and development resources to build out exciting new features and capabilities.

          Another big announcement for Yotpo SMSBump is the launch of Click-to-Buy, which allows your customers to check out by simply clicking on a link in a text. With Click to Buy, customers can purchase their favorite products as quickly as it takes to respond to a text, for an absolutely frictionless shopping journey that mobile shoppers want. Sticky Digital, one of our valued agency partners, has been beta testing Click to Buy with their clients, and Nikki Toomin, the agency’s Co-Founder, joined us at Yotpo Tech Talk to chat about her experience.

          And that’s not all! We’ve rolled out three new SMS subscriber collection tools that are available to all Yotpo customers — Keyword, Social Opt-In, and QR Code. We’ve also made a really exciting update to one of your favorite subscriber collection tools: the pop-up. After countless A/B tests, we’ve come up with the highest converting pop-up in the industry: Yotpo SMSBump’s Dynamic Pop-Up Collection.

          Finally, Shopify recently changed their approach to transactional messaging. On March 25th, transactional SMS notifications from Shopify defaulted to non-customizable templates, and Shopify recommended that brands seek out SMS providers to continue sending on-brand, customized messages. Fortunately with Yotpo SMSBump (the top-rated SMS solution in Shopify’s app store), you can deliver these engaging, on-brand messages to your customers — from order confirmation all the way through to delivery and beyond. Add your brand’s personal touch to every transactional text message you send to guarantee higher engagement and build stronger credibility and trust with your customers.

          Yotpo Loyalty & Referrals

          Over the last several months, our Product Teams have been working hard to give brands a solution for data accessibility and empower them to deliver hyper-personalized, dynamic customer interactions. That solution? Our new Segmentation Engine — powered by cross-platform data. By unifying loyalty program data, customer sentiment, and engagement behavior, we’re unlocking endless opportunities for you to get to know customers better and build stronger connections with them.

          This initial release of the Segmentation Engine allows you to easily build segments based on over 20 customer data points. Over the next few months, we’ll be working on exciting innovations, including adding reviews data to segments, and creating loyalty program-related segments powered by machine learning and predictive analytics.

          We are so thrilled to bring you these new innovations, and we can’t wait to see what kind of customer experiences you create with them. See you at the next Yotpo Tech Talk!

           

           

           

           

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          Yotpo SMSBump: Bringing the Power of Yotpo’s Platform to SMS https://www.yotpo.com/blog/yotpo-smsbump-bringing-the-power-of-yotpos-platform-to-sms/ Wed, 20 Apr 2022 12:45:34 +0000 https://www.yotpo.com/?p=103945 It’s been two years since Yotpo first acquired SMSBump, and in that time our products have evolved alongside each other. Now, we are happy to share that our brands are coming together to drive SMS innovation even further as one, unified leader in SMS marketing. From exciting new features to enhanced integrations, here’s why we […]

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          It’s been two years since Yotpo first acquired SMSBump, and in that time our products have evolved alongside each other. Now, we are happy to share that our brands are coming together to drive SMS innovation even further as one, unified leader in SMS marketing. From exciting new features to enhanced integrations, here’s why we are so excited about our SMS platform’s future as Yotpo SMSBump.

          How did we get here?

          Serving more than 30,000 active brands, SMSBump established themselves as a leader in text marketing early on, with best-in-class features designed for Shopify and Shopify Plus that allowed them to become the most downloaded SMS marketing app. The SMSBump team learned from the very first adopters of SMS to develop a product that was expertly attuned to their needs — and we, in turn, learned from SMSBump to perfect that product, expand its effectiveness, and increase ROI exponentially.

          But as we’ve grown together, the eCommerce landscape has shifted around us. Mobile commerce is no longer on the rise — it’s leading the way, with consumers favoring mobile shopping and engagement behaviors over others. According to Shopify, 71% of purchases during last year’s Black Friday / Cyber Monday came from mobile devices, and nearly 73% of internet users are expected to access the web solely via their smartphones by 2025. Even when consumers decide to shop in brick-and-mortar stores, “smartphone-assisted shopping” is now the norm, as they use their phones to search for product details, discounts, reviews, and loyalty rewards.

          SMS has become increasingly popular as a result, with 87% of consumers currently receiving texts from brands — but the channel is still a highly personal one. Bulk SMS marketing, in which businesses send out generic texts en masse, is not enough to capture a customer’s attention and win their loyalty. Instead, brands need a more advanced SMS marketing solution, one that doesn’t keep your program siloed but rather ensures it is in perfect sync with every marketing channel you use. With integrated products and a wealth of shared data between them, brands can deliver cohesive, personalized experiences at every step of a customer’s journey, with content that is expertly tailored, timed, and relevant to them. We knew that by further integrating SMSBump into our eCommerce platform we could be that solution, creating even deeper synergies between our products and a more cohesive pathway to mCommerce success.

          In coming together as Yotpo SMSBump, we are combining the strengths of our products and our teams behind them, enabling brands of all sizes to more effectively engage customers, build sustainable relationships, and drive more revenue from mobile than ever before.

          SMS is not a trend — it’s table stakes for reaching consumers today. Yotpo SMSBump symbolizes our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximize engagement and revenue with SMS. — Omer Bar Joseph, GM, Yotpo SMSBump

          What does this mean for your eCommerce brand?

          As we look to the future of the industry, SMS will be a standard part of any eCommerce tech stack. The channel will need to pair seamlessly with all other marketing channels, and that requires solutions that are not only connected, but work together to create frictionless experiences for brands and end users alike. Yotpo SMSBump brings together the best that Yotpo and SMSBump each have to offer for a more powerful platform approach that can carry brands into the mobile-first world.

          With SMSBump’s long-standing expertise and thoroughly tested tools, combined with Yotpo’s vast resources and integrated solutions, you will now find it easier than ever to take off with SMS and grow both your program and your business. Australian activewear brand LSKD did just that. The brand turned to Yotpo’s eCommerce marketing platform to support the needs of their growing business and scale their online community. With Yotpo SMSBump and Yotpo Loyalty together under one roof, LSKD could leverage shared data to send more meaningful messages to customers, build relationships across channels, and drive more revenue. In just six months with our platform, they were able to grow their SMS subscriber base by 310%, while seeing an impressive 81x ROI on automated messaging flows. Now, they hope to leverage even more Yotpo products like Reviews to ensure continuous growth.

          For our larger brands like Volcom and Soludos, you now benefit from having the most marketer-friendly SMS solution there is — one that gives you personal autonomy over your SMS marketing program with access to every tool and feature, as well as full white glove service through our team of SMS experts who will propel you to success. Not only that, we’re also better equipped to power your marketing initiatives on a global scale. With worldwide compliance and deliverability, alongside our partnerships with the world’s top carriers and aggregators, we can strengthen your international presence and enable you to reach customers anywhere with SMS.

          No matter the size of your business today or how far your goals reach, Yotpo SMSBump is committed to you, using our joint expertise in eCommerce and SMS to accelerate your growth. We’ve already started enhancing and launching new product features to prove it! Brands can now expedite the consumer path to purchase with Click-to-Buy, our exclusive new technology that drives subscribers to a personalized, pre-populated shopping cart for 4x the results of regular SMS campaigns. And that’s not all… With Yotpo SMSBump and Yotpo Loyalty, brands can now combine SMS data with over 12 loyalty data points to engage customers with ultra-personalized messages that boost program participation and increase customer lifetime value.

          What else can you expect from Yotpo SMSBump?

          • An improved user experience with uniform branding and robust integrations with the entire Yotpo suite of products, enabling you to create seamless, connected customer experiences
          • Extensive product and developmental resources for faster, smarter SMS innovation and informed SMS marketing best practices
          • Even more exciting new features and SMS capabilities released on a regular basis, like our SMS Campaign Planner with templates to launch your marketing campaigns in three minutes or less
          • Expert, 24/7 support from our dedicated team who will guide and optimize your SMS marketing strategy for maximum ROI

          We strive to provide all brands with unified, data-driven solutions for SMS, loyalty, reviews, visual user-generated content, and more. And when it comes to driving eCommerce marketing success with all of the above, we are better together as Yotpo SMSBump — your solution to reaching the right customer, at the right moment, with the right message to maximize results.

          Find out why Yotpo SMSBump is the only SMS marketing platform you need and how we can turn SMS into your highest revenue-generating channel today.

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          Yotpo Launches Click-to-Buy, Doubles Down on SMS to Help eCommerce Brands Accelerate Path to Purchase with a Single Click https://www.yotpo.com/blog/yotpo-launches-click-to-buy-doubles-down-on-sms/ Wed, 20 Apr 2022 09:00:00 +0000 https://www.yotpo.com/?p=103953 New York, April 20, 2022 — Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of a first-of-its-kind SMS feature, Click-to-Buy, which advances personalization through text messaging. Furthering its commitment and focus on SMS innovation following an acquisition, Yotpo SMSBump is now entirely integrated into the platform—offering […]

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          New York, April 20, 2022Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of a first-of-its-kind SMS feature, Click-to-Buy, which advances personalization through text messaging. Furthering its commitment and focus on SMS innovation following an acquisition, Yotpo SMSBump is now entirely integrated into the platform—offering unrivaled capabilities to deliver a personalized experience for every shopper, with content that is expertly tailored, timed, and relevant to them. Yotpo has also appointed Omer Bar-Joseph as General Manager of Yotpo SMSBump, and expanded the team even further to include more dedicated customer support and product development resources.

          New Feature, More ROI: Click-to-Buy

          SMS marketing is becoming a key way for eCommerce brands to accelerate consumers’ path to purchase and maximize results and revenue. With Yotpo SMSBump’s new Click-to-Buy feature, brands have the flexibility to send individualized product recommendations via SMS (down to specific product variants like color, size, or sale item); add GIFs automatically with product images from a Shopify store; and pre-populate a discount or loyalty reward code once the consumer clicks the text message.

          Yotpo SMSBump and innovative features like Click-to-Buy deliver even more value for brands when combined with Yotpo’s loyalty and reviews solutions. Brands using Click-to-Buy in a beta program saw up to 20x ROI, while merchants using more than two or more Yotpo products have seen their eCommerce sales grow 54% faster than those using only one.

          “With growing competition from large retailers like Amazon and Walmart, it is more important than ever that consumers can quickly and conveniently make transactions online from DTC brands,” said Michael J. Saba Jr., President of ALT. Fragrances. “We feel that the new Click-to-Buy feature offered by Yotpo SMSBump will bring a tremendous increase in conversion rate, as well as offer a seamless experience for ALT. Fragrances’ customers to buy the perfumes and colognes they love effortlessly.”

          Innovation and Focus: eCommerce, mCommerce, and Beyond

          Yotpo SMSBump has more than doubled growth since 2020, and by the end of 2022, will have tripled the dedicated product and R&D team for its SMS offering. Yotpo acquired SMSBump in January 2020 and together, the companies have enabled more than 30,000 eCommerce brands — including EM Cosmetics, Princess Polly, LSKD, and Parks Project — to grow opted-in followers with automated, personalized SMS marketing campaigns. Yotpo SMSBump is the number one app in its category on Shopify.

          “SMS is not a trend—it’s table stakes for reaching consumers today. Yotpo SMSBump symbolizes our commitment to offering the most advanced SMS marketing solution for mobile-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features, and offering strategic guidance, we can support any eCommerce brand looking to maximize engagement and revenue with SMS,” said Omer Bar Joseph, GM, Yotpo SMSBump.

          According to Adobe Insights, U.S. eCommerce sales are expected to exceed $1 trillion in 2022, up 3% from 2021, due to the global COVID-19 pandemic. Research from Shopify found that 71% of purchases during last year’s Black Friday / Cyber Monday came from mobile devices, and nearly 73% of internet users are expected to access the web solely via their smartphones by 2025.

          “Yotpo SMSBump is a great partner and has been a key part of our direct-to-consumer strategy to drive increased marketing ROI for Turtle Beach,” said Ryan Dell, SVP of Global Marketing, Turtle Beach Corporation. “We use multiple Yotpo products because they help create rich, cohesive experiences for our customers and fans.”

          Click-to-Buy is now available to all Yotpo SMSBump customers. To learn more, visit Yotpo SMSBump.

          About Yotpo

          Yotpo’s eCommerce marketing platform helps brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for loyalty, SMS marketing, reviews, and more, Yotpo helps brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden deliver winning, cohesive customer experiences that drive eCommerce growth. Yotpo integrates with the tools brands use every day, including Google and Meta, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 company with offices worldwide including the United States, Israel, United Kingdom, Bulgaria, and Australia. www.yotpo.com

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          Sustainability in eCommerce: 8 Impactful Marketing Campaign Ideas for Brands https://www.yotpo.com/blog/sustainability-marketing-campaign-ideas/ Thu, 14 Apr 2022 13:28:13 +0000 https://www.yotpo.com/?p=103872 As sustainability initiatives accelerate within and beyond the eCommerce landscape, shoppers are beginning to keep score, and not just with their wallets. The buzz surrounding eco-friendly brands continue to grow at a rate that doesn’t appear to slow down. With that, winning consumers now requires more than just implementation. The Intergovernmental Panel on Climate Change’s […]

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          As sustainability initiatives accelerate within and beyond the eCommerce landscape, shoppers are beginning to keep score, and not just with their wallets. The buzz surrounding eco-friendly brands continue to grow at a rate that doesn’t appear to slow down. With that, winning consumers now requires more than just implementation. The Intergovernmental Panel on Climate Change’s (IPCC) 2021 end-of-year report alerted consumers and brands directly impacted by the global climate change crisis. 

          This report inspired immediate action, and consequently, sustainability and eco-friendly initiatives are becoming standard practices for eCommerce brands. This progress raises another challenge for eCommerce brands — marketing. Informing consumers about new sustainable initiatives and other value-centric business practices is no easy feat. 

          Nonetheless, with the right marketing campaigns, partnerships, and best practices, brands can increase engagement, build brand loyalty, and help the environment while doing so. Let’s take a closer look at some tried and tested sustainable marketing campaign ideas and how eCommerce brands are leading the way in sustainability. 

          1. Make your commitment to sustainability known

          While it’s possibly the most forward marketing tactic, communicating transparency within sustainability is often overlooked. In the wake of hyper-visible digital marketing spaces — social media — the trend of transparency between brands and consumers is climbing. Pulling from Yotpo’s 2022 State of Brand Loyalty Survey, approximately 85% of global consumers, and 90% of global Gen Z shoppers, are more willing to buy from a brand whose values are in line with their own. Likewise, many of the values consumers cited as purchasing influencers involve issues like sustainability, eco-friendly initiatives, and fair trade practices.

          Global shoppers are more inclined to buy from a brand whose values align with their own. Chart shows: (84% of global shoppers) & (90% of global Gen Z shoppers)

          This means shoppers are more inclined to support brands that say that they care about similar causes and can also show it. Providing your customers with information on how you are approaching sustainability, implementing eco-friendly practices, or supporting charitable causes strengthens trust between your brand and your customers. Some ways you can communicate this information effectively include: adding a page to your site with your brand’s mission statements and values (which can be linked to on product pages), communicating sustainability efforts in new subscriber welcome flows (via SMS or email), regularly posting about brand values on social, integrating charitable donations into your loyalty program, and naming loyalty tiers after particular values or causes close to your brand. 

          2. Show your local vendors with similar brand values some love

          Another way to connect with your customers with sustainable marketing, also known as green marketing, is to promote local vendors, nonprofits, or companies with similar brand values. Essentially a co-marketing effort, this strategy helps your brand reach new customers that might not know about your shared values with brands, individuals, and organizations they already support. 

          One brand successfully executing this strategy is the Yotpo Grow brand, Sustainable Home Goods. Sustainable Home Goods founder, LaToya Tucciarone’s, mission is to “partner with artisan entrepreneurs to sustain jobs in their communities both globally and locally, as well as creating the potential for new ones.” The brand sources their products from local artisans and actively highlights local vendors on social media, bringing awareness to their brand’s commitment to fair trade and sustainability, and also reaching new audiences. 

          3. Educate your customers on climate-neutral shipping best practices

          Another marketing campaign idea is to educate shoppers and show how your company is using recycled or recyclable materials and shifting toward climate-neutral shipping. It’s no secret that climate-neutral shipping or using eco-friendly packaging materials is more expensive. However,  shoppers are willing to lower price considerations (e.g. will pay more for eco-friendly shipping) if a brand is sustainable. 

          A few ways to effectively inform and communicate sustainability best practices to your shoppers include: providing educational information in your brand’s onboarding messaging for new subscribers, listing the amount or types of recycled materials used on your product pages, and creating a product page guide to inform customers on how to recycle or reuse packaging.

          Additionally, educating shoppers and providing instructions, via SMS or email, on how to properly recycle the packaging materials used to ship your products, makes it more convenient for your customers to reach their sustainability goals, reinforcing your brand’s eco-friendly approach.

          What discourages shoppers from brands? Chart shows: Supply chain partnerships with factories that mistreat employees - 48% of global respondents An affiliation with a big polluter - 22% of global respondents.

          *based on Yotpo’s 2022 State of Brand Loyalty Report*

          4. Focus on reducing return rates 

          Promoting climate-friendly returns is a great way to demonstrate your brand’s eco-friendly packaging. Going a step further, focusing on reducing return rates also demonstrates your brand’s commitment to sustainability. Essentially, fewer returns means fewer carbon emissions. Brands that focus on reducing return rates by analyzing customer feedback generated from customer reviews, provide actionable insights that can help enhance brands’ products. 

          Enhanced products coupled with an effective review strategy, whether that be improved quality, sizing, product descriptions, or shipping, can help lower carbon emissions used during the return process. Further, an effective review strategy also inspires shoppers to feel confident about your products, giving them all the information they need to make the correct choices at checkout the first time. Displaying product reviews about sizing, quality, shipping, installation, etc. provides shoppers with the best information possible — thorough and thoughtful reviews about your products directly from other customers — empowers shoppers to feel confident at check-out and to meet their expectations, reducing the risk for returns. 

          For instance, Greats, a shoe brand on a mission to provide durable fashion-forward shoes, knows that not all of their shoes have the same size across the board and shoes fit differently on customers. By using analytics and reviews, more specifically, by creating customized Review Forms that ask shoppers for specific feedback about product fit, Greats is reducing their return rates. The actionable insights provided by customers help lower return rates, thus reducing carbon emissions, and ultimately contributes to echoing the brand’s commitment to sustainability.  

          5. Show off your eco-friendly and sustainably-sourced products 

          Just as customers value climate-neutral shipping and eco-friendly packaging, shoppers also look out for sustainably sourced materials in the products they purchase. Letting your customers know that your products are made from eco-friendly materials or are sourced sustainably can help brands stand out among the competition. 

          One brand successfully showcasing the eco-friendly materials used in their products is On Running. On, a shoe brand on a mission to turn carbon emissions into running shoes educates their customers on the technology behind how they sustainably source the materials used to craft their running shoes. By educating customers about the technology used to transform carbon emissions into reusable energy and materials, On is empowering shoppers with every purchase. Featuring this information directly on-site, in product descriptions, on social media, and through educational articles, On is able to stand out from the competition. 

          6. Engage with customers through causes close to your brand

          Analogous to highlighting local vendors and organizations with similar brand values, is partnering with sustainability-focused organizations and nonprofits. Partnering with organizations whose whole mission involves sustainability can help raise brand awareness, strengthen trust with your customers, and display sincerity in your brand’s commitment to sustainability. 

          Shopping Gives brands that give back display page

          Example of on-site donations integrations

          For instance, Yotpo’s integration with ShoppingGives helps provide easy-to-use social-impact solutions for D2C eCommerce brands. Organizations like ShoppingGives, give brands such as Greats and Steve Madden, the tools to seamlessly connect and donate to charitable organizations of their choice. Largely, it allows brands to reward customers for donations or to redeem rewards as a donation, thus educating customers and connecting them to causes close to your brand. Circling back to the first strategy, integrations like ShoppingGives help brands reinforce their values to their customers, strengthening emotional connections with their customers.  

          7. Create a “for you and for X” program

          Popularized in the early 2000s by brands like TOMS, another successful marketing strategy involves paying it forward via a “for you and for (insert cause of your choice)” program. These programs go beyond sustainability and can raise awareness and support other causes your customers care about, such as food insecurity, houselessness, and more. These programs can also be easily injected into your existing loyalty program and can generate an emotional connection between you and your customers. 

          Tentree, a sustainable fashion brand, aims to protect the environment that has been impacted by harmful manufacturing practices, by planting 10 trees for every item purchased. Tentree provides customers with unique QR codes associated with the specific trees planted from each purchase to close the gap between their commitment to sustainability and customer engagement. By signing up for an Impact Wallet associated with their loyalty program, Tentree enables shoppers to feel connected to their sustainability initiative. Customers can create an interactive digital forest that mirrors the one Tentree and their shoppers are growing in reality, by simply scanning the QR codes from their purchases and adding them to their loyalty account. 

          Tentree tree planting counter with every purchase. 73,334,342 trees planted so far.

          Tentree’s on-site live tree’s planted counter

          8. Communicate your mission across multiple channels

          Lastly, another successful marketing campaign to show your brand’s commitment to sustainability is by leveraging innovative digital marketing strategies. While physical marketing tactics can sometimes market your brand when your customers are offline, today, consumers are spending less time offline and more time online via their mobile devices. According to a recent survey, consumers are spending around five hours online daily. Because shoppers are spending so much time online, typically on their smartphones, leveraging social media marketing and SMS marketing strategies is now becoming the most effective and environmentally friendly way to win shoppers. 

          In a recent survey, consumers are citing SMS as a more engaging way to interact with brands — 47% of shoppers are more likely to see a brand’s message if it’s via text compared to an email. If you want to quickly and effectively communicate your brand’s sustainability efforts in time for Earth Day, or during other time-sensitive value-centric marketing opportunities, SMS is the best solution to do so. 

          Namely, The Parks Project successfully uses SMS to communicate new releases and upcoming sales, in addition to educating customers about the brand’s mission and commitment to sustainability. By understanding that audiences and shoppers are spending more time on their phones, The Parks Project wanted to reach their customers and inform them about upcoming collaborations with the parks they support and work to preserve. 

          Green marketing is here to stay 

          In all, highlighting your brand’s sustainability efforts helps build trust with customers, strengthens emotional connections, and reinforces the importance of protecting the environment and giving back to other important causes. In a time of rapid expansion in eCommerce, it’s more important than ever to reinforce sustainability among consumers. Ultimately, it’s important to remember that sustainability takes time, and every brand has to start somewhere. It is important to remember that we’re in this together, aspiring for a more sustainable future.

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          Sustainable eCommerce Brands and the Amazing Women Who Lead Them https://www.yotpo.com/blog/sustainable-ecommerce-brands-women-founders/ Fri, 08 Apr 2022 19:30:28 +0000 https://www.yotpo.com/?p=103800 These four inspiring women are using their experience and passion to make eCommerce better.

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          It’s no secret that shoppers prefer to spend their money with brands that align with their values, and sustainability is one of the most important ones. With Earth Day approaching, we want to celebrate some of our favorite sustainable brands, and the AWIE Honorees who founded them.

          These inspiring women all took their wealth of experience in eCommerce, retail, and marketing and used it to create something better — better for the planet and for the people who live there.

          AVA Technologies

          AVA Technologies is an eCommerce brand with a lofty mission: To feed the world’s transition to sustainable food production and consumption. The brand’s flagship product, AVA Byte, is an AI-powered smart garden that allows anyone to grow fresh herbs and vegetables, year-round. While there’s nothing more sustainable than growing your own food at home, AVA’s commitment to sustainability extends beyond the actions of their customers. AVA Byte’s plant pods and growing system uses 95% less water than plants grown in soil. The seeds are organic, the pods are compostable, and the packaging is biodegradable.

          Valerie Song is the co-founder of AVA Technologies, and 2021 AWIE Honoree. She made the transition from CPG brand management to co-founding a startup because she wanted to work on something more aligned with her values. Inside of AVA, she’s a proud advocate for diversity and inclusion; outside, she volunteers as a mentor to youth and women in STEM.

          Flora & Fauna

          As Australia’s largest eco-store, Flora & Fauna is a purpose-driven brand. Their tagline is “Kind to the planet, people, and animals,” and that ethos is carried through every aspect of their business. All of the products sold at Flora & Fauna are vegan, ethically sourced, cruelty-free, and low impact. The brand works with Greenfleet, an organization that regenerates forests in Australia, ocean conservation group Sea Shepherd, and One Tree Planted, through which they have planted more than 1,000 trees. Flora & Fauna is also a participant in 1% for the Planet, where 1% of sales are donated to environmental causes.

          Julie Mathers, founder of Flora & Fauna and a 2022 AWIE Honoree, lives a purpose-driven life both in and out of the office. After spending more than 20 years working in retail, she wanted to create a business that contributes positively to society and drives change for the better. She champions transparency and inclusion at the brand, and is an advocate for disability awareness.

          Izzy Zero Waste Beauty

          Izzy is the first zero-waste beauty brand. All of the brand’s products are packaged in medical grade, stainless steel tubes, which can be cleaned and refilled more than 10,000 times. When customers run out of product, they send the tubes back in a reusable mailer to be cleaned and refilled. And all of Izzy’s products are clean, cruelty-free, and vegan-friendly. A portion of the proceeds of every sale go to the National Forest Foundation, a conservation group; Her Justice, which helps NYC women in poverty access legal resources, and Pencils of Promise, which creates schools in the developing world.

          Shannon Goldberg, Izzy’s Chief Zero Waste Officer and AWIE 2022 Honoree, founded Izzy after nearly two decades of dedicated beauty experience in marketing, innovation and product development. She made the change because she no longer wanted to contribute to the more than 120 billion units of unrecyclable plastic that the beauty industry produces each year.  Her ultimate goal was to create a zero waste beauty brand that would contribute to a brighter future for her daughter, Emm.

          KitePride

          KitePride is an NGO-owned Tel Aviv-based fashion social enterprise with a dual mission: keep discarded kitesurfing gear out of landfills and provide jobs to survivors of human trafficking and prostitution. The brand creates and sells functional, one-of-a-kind bags from upcycled kitesurfing kites, sails, parachutes, and wetsuits.

          Tabea Oppliger is KitePride’s founder and an AWIE 2021 Honoree. In 2011, she founded Glowbal Act, a Swiss nonprofit organization with the goal to end modern day slavery. KitePride serves as the group’s umbrella for profit, and a way to offer jobs. In the years since, she has turned her passion for her chosen cause into a successful business, and a second chance for the women she employs.

          Celebrate Earth Day by supporting one of these sustainable, women-owned brands. And if you’re an amazing woman in eCommerce, join the AWIE Community on Slack.

           

          The post Sustainable eCommerce Brands and the Amazing Women Who Lead Them appeared first on Yotpo.

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          Amazing Women @ Yotpo: More Nominees https://www.yotpo.com/blog/amazing-women-yotpo-more-nominees/ Thu, 07 Apr 2022 21:32:07 +0000 https://www.yotpo.com/?p=103796 Meet 5 amazing women who received well-deserved nominations for AWIE 2022 for their incredible work at Yotpo.

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          Top row: Evgeniya Rashbam, Meital Dekel, Miloni Shah

          Bottom row: Savina Sarbova, Ellys Childs

          We are still basking in the glow of a successful Amazing Women in eCommerce 2022. Of the more than 3,000 nominations we received for Rising Stars, Leaders, Founders, Innovators, and Marketers, more than 200 were for women at Yotpo — nominated by our partners, customers, and co-workers. We introduced you to some of them back in January, but we have so many more to highlight!

          Now, let’s kick off round 2 of Amazing Women @ Yotpo.

          Marketer: Evgeniya Rashbam, Global Events Director

          What do you do at Yotpo? I am the Global Events Director here at Yotpo. I am leading the team of our amazing marketing events pros and together we are bringing the best events to our community globally.

          How long have you worked at Yotpo? I started at Yotpo in Feb 2016.

          What has been your favorite project to work on so far at Yotpo? By far, my fave project is Yotpo’s very own Destination:D2C conference. We hosted it in-person in Sept 2019, and it was an awe-inspiring event. Our community really enjoyed it and our team (the whole company!) had a great time putting it together.

          Where are you from originally, and where are you based now? Born and raised in Moscow, Russia. I moved to TLV, Israel in 2012.

          What’s an eCommerce brand you admire? Lately, it is Zero Waste Store. It is just unbelievable how many sustainable options for everyday stuff you can find there — from haircare products to makeup to baby kits to pet products and more. Incredible, and worth checking out.

          What do you geek out over? Stock market and investment strategies, all things travel and wine, sustainable goods

          Rising Star: Meital Dekel, Procurement Specialist

          What do you do at Yotpo? I’m Yotpo’s Procurement Specialist in NY, leading the North America procurement activity as well as the cross-company strategic activities and part of our global procurement activity. I’m working together with all stakeholders to ensure the enablement of Yotpo’s day-to-day activities while maximizing our fund’s ability to get more and keep Yotpo safe.

          How long have you worked at Yotpo? I started at Yotpo in August 2019.

          What has been your favorite project to work on so far at Yotpo? My favorite and actually the most recent project I’m working on is ZIP — Yotpo’s new procurement Platform.  I’m super excited to be working on this project. The procurement domain has been going through a significant revolution in recent years. It is becoming modern and focal for companies and just getting started in the tech startup world. This new platform is revolutionary and one of a kind; the Zip project is complex and challenging to put together as it’s cross-functional and many teams are involved, but also exciting at the same time and will allow us to operate the procurement process with much more visibility and efficiency while giving employees and managers a smooth and easy experience.

          Where are you from originally, and where are you based now? I’m originally from Israel; I relocated to New York about nine years ago.

          What’s an eCommerce brand you admire? Wolffer Estate is my favorite. I know there are much more sophisticated brands than this one, but for some reason, I always imagine myself in the winery enjoying the sunshine when I’m on their website, which, to be honest, always makes me spend more than I planned to. Their bottle design is marvelous, and I’ve had a good consumer experience so far.

          What do you geek out over? Every year on my birthday I prepare a to-do list of things I want to achieve during the upcoming year. I started to do it in school and kept doing it over the years. Generally speaking, I’m obsessed with to-do lists and can’t get the list out of my head once created until it’s fully completed.

          Rising Star: Miloni Shah, Client Success Manager

          What do you do at Yotpo? I am a Client Success Manager on the Loyalty & Referrals team. I help SMB clients onboard, strategize, and optimize their programs to increase customer loyalty, acquire new customers, and accomplish other business goals.

          How long have you worked at Yotpo? I started in January 2021.

          What has been your favorite project to work on so far at Yotpo? Yotpo Grow. It’s an initiative to help young brands scale and see success quicker using the entire Yotpo suite of products! I am working with a POC-founded brand to set up a loyalty program that rewards her incredibly loyal customers. As her business grows, Yotpo Grow will allow my client to achieve personal goals, as well. This initiative allows me to feel the direct positive impact of my work and it’s very fulfilling!

          Where are you from originally, and where are you based now? From Mumbai, India. Grew up in Texas by way of Florida. Moved to NYC in 2019!

          What’s an eCommerce brand you admire? Live Tinted. Their mission is diversity and inclusivity on all fronts and their products and marketing align with that mission heavily. Their products are clean and multi-faceted, I am obsessed and use them every day. It’s a South-Asian-woman-founded brand that also happens to be a Yotpo client!

          What do you geek out over? Mental health, eco-friendliness, all the vegan food, NFTs.

          Marketer: Savina Sarbova, Community Engagement Manager

          What do you do at Yotpo? I am the Community Engagement Manager over at Yotpo, managing our digital communities, and helping out on any and all brand communications & social media initiatives.

          How long have you worked at Yotpo? I started at Yotpo on August 10th 2020 and fun fact, my baby brother’s birthday is on the same date.

          What has been your favorite project to work on so far at Yotpo? It’s a bit obvious, but definitely AWIE! When I was working at an Agency, my favorite projects and clients were all related to CSR. AWIE feels like the logical and positive continuation of all the past initiatives I participated in and of the emotions I’ve experienced. It’s a marketer’s dream come true — to work for something that creates positive change in the world.

          Where are you from originally, and where are you based now? I’m from Bulgaria. At the moment I’m based in Sofia, Bulgaria’s capital.

          What’s an eCommerce brand you admire? This used to be an easy question for me, but as I am getting more and more involved with AWIE it’s difficult to point to only one.

          What do you geek out over? Tarot cards and astrology to be honest. Maybe my professional geekiness revolves around spreadsheets. I just adore a good formula that actually works!

          Rising Star: Ellys Childs, Manager of Commercial Partnerships

          What do you do at Yotpo? I am the Manager of Commercial Partnerships in the UK, managing a team of three Partner Managers. I also still manage my own portfolio of agencies, driving opportunities for our sales team.

          How long have you worked at Yotpo? I started in April 2019

          What has been your favorite project to work on so far at Yotpo? I led our partner expansion in the German and French Markets. It was exciting to introduce Yotpo into new Markets and build new relationships with leading eCommerce agencies.

          Where are you from originally, and where are you based now? I lived in London for eight years and moved out to Cambridge in 2020.

          What’s an eCommerce brand you admire? Tropic Skincare. I love their story. From selling their products at a London market inspired by the founders grandma and upbringing in Australia to appearing on The Apprentice and still securing investment even though she did not win, to where they are today — one of the UK’s fastest growing skincare brands with over 250 accolades!

          What do you geek out over? Skincare. I love it and can’t get enough of it.

          Want to be an amazing woman @ Yotpo? We’re hiring!

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          Value Creation in Partnerships and What it Had To Do With Yotpo’s Partner Awards Program https://www.yotpo.com/blog/value-creation-in-partnerships/ Wed, 06 Apr 2022 20:01:10 +0000 https://www.yotpo.com/?p=103777 Partnerships can be the greatest asset to a business when built right. Here's what we learned about doing it.

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          About six years ago, I entered the eCommerce space brand new to the industry, tasked with building a partner program and an ecosystem of global partners for Yotpo. While there absolutely was a learning curve for eCommerce, establishing partnerships and relationships came pretty naturally.

          Building partnerships sounds like the greatest job in the world, as it is often described as a “win-win” type of effort. However, those quick wins can evolve into a demotivating and unpleasant experience if it’s not built in a sustainable way. As with any other relationship, the ability to understand your counterpart their motivations, needs, and pain points — allows you to be a better partner.

          But how do you do this at scale? 

          How do you acknowledge the needs, pain points, and motivations of hundreds of very diverse companies, and then act on them? And more importantly, how do you do so when you have your own goals and motivations in place?

          First, you ask.

          Sustaining a partner program of thousands of global partners requires more than a great product, and a lot more than an “engagement” budget spent on fine dining and gifts. Don’t get me wrong, these things are still truly important, but no one will know what it takes to truly sustain a partnership better than your own partners.

          Running community surveys resulting in qualitative data you can turn into insights will be a great starting point. You’d be surprised at how little you know when you ask partners point-blank what they really value in the relationship. You will learn that revenue share and incentives alone won’t cut it. In fact, your partners want exactly what you are looking for: to grow, in a meaningful and sustainable way, and there are various ways you could support that growth.

          Once you truly understand what matters to your partners, (by the way, segmenting them to sub-audiences by type and size will add some complexity but will give you a more accurate picture), you are ready to work on the most important thing in partnerships: value creation.

          Value creation isn’t only monetary. In the case of our partners, we heard clearly that the best value we can provide them is exposure and recognition. However your audience defines that value, if it serves as the primary motivation behind your program, stickiness and mutual benefits are inevitable.

          And that is how the Yotpo Partner Awards program was born, five years ago…

          Now, you know what your partners want and how you can give them value. Oftentimes, the problem will be resources. How do you send leads or co-market with all of your tier 1 and 2 partners? Unless you have endless marketing budgets and don’t mind spamming your customer database, it’s often not a doable solution.

          Back in 2017, when I was mainly focused on defining the values of the Yotpo Partner Program, it came to mind that the best way to give exposure and support our partners’ growth is by recognizing their work. We saw the projects our partners worked on and saw how they helped their clients boost revenue and growth, and we knew they were the best. Why not share their outstanding work and achievements with our community of customers and prospects as well?

          Saying thank you is free. 

          We decided to start an awards program and recognize the best of the best, the partners who went above and beyond and shaped extraordinary commerce experiences. They deserved it and deserved the recognition. So for our first ever Yotpo Partner Awards, we awarded two partners, BVA Commerce and Gorilla Group. We printed a certification and posters, and filmed home videos celebrating their success. We did it with relatively low resources but it generated maximum excitement.

          We didn’t expect anything in return, other than being able to show them our appreciation. Quickly and unexpectedly we’ve been getting requests from other partners to get recognized, asking what it will take and how they can get on the list. In the process we developed closer relationships with each other. Five years later, this week, we celebrate 15 winners in 10 different categories, accepting nominations from partners from over 32 countries!

           

           

          Even today with a more substantial budget in place, we still focus our resources to give our award winners value through case studies on the work they’ve done for one of our mutual customers, and videos and content that we share with our audience and community, rather than expensive gift packages. Through the Yotpo Partner Awards, we’re able to create immeasurable value, brand awareness, and recognition of what they do so well their jobs.

          The beauty of it is that this program we created to thank our partners does unintentionally drive them business and ultimately support their business growth.

          Rewarding partnerships can be easy to achieve if you think of it in context of your own personal relationships. Knowing your partners, what moves them, and what they value is the secret to a success, and from there, some simple creative tactics can get you to that win-win outcome every company hopes to achieve from a partnership program.

           

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          Yotpo Names the Winners of the 5th Annual Yotpo Partner Awards https://www.yotpo.com/blog/yotpo-partner-awards-winners-2021/ Wed, 06 Apr 2022 19:56:57 +0000 https://www.yotpo.com/?p=103779 The Yotpo Partner Awards highlight agencies' outstanding implementation of Yotpo technology for brands.

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          NEW YORK, NY (April 6, 2020)Yotpo, an eCommerce marketing platform, has announced the winners of the 2021 Yotpo Partner Awards. This annual program celebrates Yotpo’s partner agencies and technology companies for collaborative partnership, innovative strategies, and creative ability in implementing Yotpo technology to propel direct-to-consumer (D2C) eCommerce growth. Yotpo platform products include Yotpo SMSBump, Yotpo Reviews, Yotpo Visual UGC, and Yotpo Loyalty & Referrals, among the highest rated solutions on major eCommerce app stores.

          “The level of ingenuity we’re seeing from Yotpo partners is inspiring,” said Moran Khoubian, Director of Global Partner Marketing, Yotpo. “This year’s winning work showcases how the strategic implementation of multiple Yotpo products can help generate strong marketing results for brands selling online. The success of mutual brand customers is a mission we share with our incredible partners, and we’re proud to push eCommerce innovation forward, together.”

          Drawing from hundreds of nominations from a thriving ecosystem of thousands of system integrators, agencies, and technology companies, Yotpo Partner Awards highlight the companies and brands that are at the cutting-edge of producing digital experiences that leverage Yotpo to promote brand advocacy, engagement, and lasting relationships.

          WINNERS OF THE 2021 YOTPO PARTNER AWARDS

          Excellence Awards

          Recognizing an outstanding agency for boundary-pushing work that elevated client growth and expertise in Yotpo implementations

          Winner, North America: BVA (The Stable), for Pit Viper
          After a successful storefront relaunch, BVA helped retro sunglass brand Pit Viper level up their customer acquisition, experience, and lifetime value. The implementation of Yotpo SMSBump, Loyalty & Referrals, and Reviews contributed to 110% revenue growth, 9% increase in conversion rate, 12% lift in average order value (AOV), and 87% more users YoY for Pit Viper.

          Winner, EMEA: Eastside Co, for Tropic
          Eastside Co helped UK-based natural beauty brand Tropic Skincare grow their business through Yotpo Reviews, Visual UGC, and Yotpo SMSBump. Within the first nine months, online sessions increased by 178% with users up by 125%. These efforts led to a total revenue increase of 251% and a 209% increase in transactions.

          Winner, APAC: Overdose, for Signet
          Overdose works with Signet, one of Australia’s leading distributors of warehouse consumables and packaging, safety, and cleaning supplies, to create innovative strategies and implement tactics that drive growth. Since implementing Yotpo Reviews, Signet has seen more than 15% of users engaging with a Yotpo review asset, and a 10.7% conversion rate. In just 30 days, visitors who engaged with on-site Yotpo Reviews were seen to show 20.2% engagement — which helped generate $122k in sales.

          Best Shopify Plus Agency

          Recognizing a leading agency for their outstanding work for brands on Shopify Plus

          Winner, North America: The Maze Group, for Candle-lite 
          Historic candle brand Candle-lite enlisted The Maze Group in building out their D2C business, with Yotpo Reviews as an integral part of their strategic plan. Candle-Lite’s new D2C business has resulted in a 51% increase in paid search revenue, a 277% increase in conversion rate, and 54% increase in revenue.

          Winner, EMEA: Underwaterpistol, for Arighi Bianchi
          Luxury home furnishings store Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, including adding customer feedback via Yotpo Reviews and Visual UGC, which helped contribute to a 6.75% increase in conversion rate YoY, and a 16.14% conversion rate increase compared with the previous six months.

          Best Salesforce Commerce Cloud Agency

          Recognizing a leading agency for their outstanding work for brands on Salesforce Commerce Cloud

          Winner: Merkle, for Legendary Whitetails
          Hunting apparel brand Legendary Whitetails enlisted Merkle to help implement a reviews solution. With Yotpo Reviews, Legendary Whitetails has already seen an 8.1% lift in AOV and conversion rates as high as 6.2% for people who engage with those reviews.

          Best Adobe Commerce Agency

          Recognizing a leading agency for their outstanding work for brands on Adobe Commerce

          Winner: Corra, for SuperATV
          Corra partnered with SuperATV, which sells aftermarket accessories for all-terrain vehicles, to increase their customer engagement and revenue. The brand saw a significant boost in both due in part to implementing Yotpo Reviews and Visual UGC. SuperATV saw a 6.8% increase in reviews overall and a high adoption rate on mobile, owing to a fast, mobile-first experience that helped draw 74% of reviews.

          Best BigCommerce Agency

          Recognizing a leading agency for their outstanding work for brands on BigCommerce

          Winner: Moustache Republic, for Lyres 
          In 2019, Lyres was a new player in the non-alcoholic beverage field. Seeking a rapid deployment of its eCommerce site, it turned to Moustache Republic for help. Lyres implemented Yotpo Reviews, Visual UGC, and Loyalty & Referrals which contributed to Lyres’ success story. With a global, multi-site rollout in 18 months, Lyres is now selling in 50 countries, seeing a 40% growth MoM, 3-4% conversion, 3+ bottles purchased average order value, and 6% increase in conversion rate.

          Best Digital Marketing Agency

          Recognizing a forward-thinking agency whose creative marketing strategies have tangibly impacted merchant growth

          Winner, NA: MuteSix, for Noémie
          Luxury jewelry brand Noémie wanted to increase their rate of repeat shoppers, and MuteSix offered Noémie a winning solution by combining Yotpo Reviews with Loyalty. With loyalty points awarded for UGC, customers are now able to redeem points for cash, which allows them to enjoy special savings without Noémie having to run sales. Noémie acquired nearly 2,000 loyalty customers in just a few short months and the loyalty program has proven so successful that 57% of all orders are from members.

          Winner, EMEA: Vervaunt, for Joseph Joseph
          Joseph Joseph sells over 1,000 innovative kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they turned their focus on eCommerce. Vervaunt implemented Yotpo Reviews and Visual UGC, helping to contribute to an 82% increase in sales with a 99% increase in conversion rate and a 50% increase in ROI.

          Best Design Agency

          Recognizing cutting-edge eCommerce site design and boundary-pushing shopping experiences

          Winner: Verbal+Visual, for Faherty
          Verbal+Visual embarked on a full redesign of Faherty’s website, used Yotpo Loyalty & Referrals to power Faherty’s new rewards program, and leveraged Yotpo Reviews to highlight customer questions that provide more detail to users on buyer information, sizing, and the quality of the products. Three months post-launch, the brand saw a 3.5% increase in conversion rate, an 8.7% increase in AOV, and an increase of 59% in revenue.

          Best Tech Partner

          Recognizing a partner for their innovative technology and industry leadership

          Winner: Tapcart, for Upful Blends
          Upful Blends wanted their mobile users to have an easy experience ordering its organic teas and supplements. Tapcart implemented Yotpo Reviews into Upful Blends’ app, adding a layer of social proof to product pages to drive conversions, and Yotpo Loyalty & Referrals to improve customer retention. The brand leverages push notifications to notify customers about double points promotions and other loyalty plays, keeping members engaged between purchases. Upful Blends saw 20% of their sales come through the app, a 95% retention rate for app usage, and a 64% returning customer rate.

          Best Integration Partner

          Recognizing a game-changing application of a Yotpo solution that helped propel business growth

          Winner: Gorgias, for Vegamour
          Vegamour wanted to streamline their customer service operations, and was able to create a seamless pipeline for customer communications with Gorgias and Yotpo. Leveraging Gorgias’ integration, Vegamour implemented Yotpo Reviews, making it easier to directly respond to negative reviews and better address customer concerns through one support channel. With the Yotpo Loyalty & Referrals integration, the brand was able to funnel customers from their helpdesk into their rewards program, growing membership and retention.

          Rising Star

          Honoring an agency and its efforts to drive growth for eCommerce businesses through innovative marketing and deployment strategies

          Winner: Red Van Workshop (RVW), for Camping World
          Camping World sought out RVW to unify the architecture of its three sites using the agency’s custom Autobahn solution, a lite layer architecture that sits above Salesforce but below any design code. With Yotpo directly integrated into Autobahn, RVW was able to relaunch all three sites in six months.

          Winner, Judges Choice: Convert Digital, for Pet House
          Australian pet supply brand Pet House, part of Global Retail Brands, implemented Yotpo Reviews with the goal of building trust with consumers, and in turn, increasing conversion rates. Convert Digital helped Pet House create a competition in which customers who purchased a Hills Science Diet product and left a review on Pet House’s website were entered into a competition for a year’s supply of pet food. The results were overwhelming, with over 90% of Hills Science Diet products tripling their number of customer reviews.

          Through the Yotpo Partners program, Yotpo works with leading eCommerce agencies around the world and offers dozens of technology integrations for seamless eCommerce marketing efforts. For more information on the Yotpo Partner Program, contact: partners@yotpo.com

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          AWIE Live @ Shoptalk: The Highlights https://www.yotpo.com/blog/awie-shoptalk-highlights/ Mon, 04 Apr 2022 23:45:04 +0000 https://www.yotpo.com/?p=103679 A recap of our inspiring and meaningful Amazing Women in eCommerce breakfast on March 29 in Las Vegas.

          The post AWIE Live @ Shoptalk: The Highlights appeared first on Yotpo.

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          After a long two years of virtual events, we were thrilled to actually get together IRL to celebrate our AWIE 2022 Honorees at Shoptalk! We held a breakfast for all of our amazing women on March 29 at Fleur in Vegas, and it was so meaningful for everyone involved.

          Our event sponsors were The Stable, Refersion, and Gorgias. A portion of their sponsorship funds were donated to Girls Inc. — $1,500 total — along with proceeds raised from our event day raffle (more on that below).

          We started the event with mingling and mimosas (a great way to start any day), followed by a delicious breakfast. Then, I was honored to moderate a chat between two of our AWIE 2022 Honorees: Meg Pederson, founder at steep & mellow and NJ Falk, Managing Partner at APL. Meg shared her truly inspiring experience of founding a company right out of college, while NJ shared her vast experience in eCommerce, and the wisdom that comes with it.

          Moderator: Ruthie Berber from Yotpo, Interviewees: Meg Pederson, Founder of steep & mellow and NJ Falk, Managing Partner of APL

          The Attendees

          We had 80 attendees at the event, including several of our honorees from 2022 and years past, along with other amazing women in eCommerce from brands like Hanky Panky, Rimowa, Athletic Brewing Co, Krave Beauty, The Citizenry, and more. Women from all corners of the industry were present, from founders to marketers and everyone in between!

          The Giveaways

          We were so lucky to have so many sponsors and participating brands involved to help us with a giveaway and some truly amazing gift bags! Here’s what we were lucky enough to offer guests:

          The gift bag

          In addition to a gorgeous pamphlet showcasing all of our AWIE 2022 Honorees, all attendees received one of our gift bags, featuring a combination of AWIE-branded swag and items donated by the brands behind our AWIE Honorees. Here’s what was inside:

          The raffle

          The giveaway we raffled off, a fun package from Amazing Women in eCommerce Honoree brands.

          We held a raffle to raise money for Girls Inc. and give a lucky winner some truly incredible AWIE Honoree brand goodies worth more than $1,000. In total, we were able to raise $990 for Girls Inc., bringing the event total to $2,500, to add to the more than $16,000 we were able to raise for the organization through the AWIE 2022 nomination process an. Here’s what we gave away:

          The lucky winner of the raffle was Jordan Sandrini, SVP of Sales at Pacifica Beauty. Congrats, Jordan!

          Raffle winner, Jordan Sandrini, SVP of Sales at Pacifica Beauty

          You can check out the rest of the photos from the event here, and if you haven’t already, join the AWIE Slack Community, where you can connect with other members, participate in AMAs with our honorees, get the latest news, and find out about jobs and upcoming events.

          AWIE Live Breakfast @ Shoptalk was one of our best in-person events yet, and we can’t wait to see everyone at our next one!

           

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          Due for an Upgrade? Why You Should Use SMS to Boost Your Reviews Strategy https://www.yotpo.com/blog/why-you-should-use-sms-to-boost-your-reviews-strategy/ Mon, 04 Apr 2022 05:41:32 +0000 https://www.yotpo.com/?p=103586 Customers now rely on mobile devices to discover brands, write reviews, and generate social proof — on top of day-to-day browsing and purchasing. Likewise, mobile-friendly experiences are essential for creating a seamless online customer journey. From shoppers receiving brand announcements via email and text messages to satisfied customers tagging their favorite brands on social media, […]

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          Customers now rely on mobile devices to discover brands, write reviews, and generate social proof — on top of day-to-day browsing and purchasing. Likewise, mobile-friendly experiences are essential for creating a seamless online customer journey. From shoppers receiving brand announcements via email and text messages to satisfied customers tagging their favorite brands on social media, the benefits of creating mobile-first experiences for your customers are seemingly endless.

          According to a 2022 Statista mobile eCommerce survey, smartphones are now the primary device for retail website traffic and orders, accounting for 65% of online browsing and shopping. From brand discovery to checkout, delivery to review request, and product review to reward, it’s never been easier for brands to engage with shoppers on their mobile devices. 

          Because shoppers spend so much time on their phones and complete purchases with their smartphones, SMS is now one of the most successful channels to communicate with consumers directly. Let’s look at the benefits of syncing SMS with your reviews strategy, and how some brands are integrating SMS and Reviews and best practices for requesting reviews via text message. 

          Reviews reimagined: The benefits of adding SMS 

          In a mobile-first shopping landscape, brands should incorporate innovative ways to collect more reviews and enhance their reviews strategy — and SMS is a fantastic channel to do so. One way to do this is by requesting reviews via SMS message and setting up SMS flows, which are automated messages sent based on customer actions. These SMS marketing features can help your brand boost review collection by up to 66%

          In addition to increasing review conversion by collecting more reviews, you can reduce abandoned cart rates by pushing UGC and star ratings via SMS. Leverage UGC, such as reviews, and VUGC to generate more social proof and create a more user-friendly experience during the review collection process. We pulled some examples of how other brands are using text message marketing, on top of email marketing, to grow their brand and level up their reviews strategy to better illustrate these benefits. 

          3 ways brands are upgrading with SMS and Reviews 

          1. Boosting review collection with SMS: Bubble Skincare

          Bubble, a fast-growing D2C skincare brand launched in 2020, aims to provide high-quality and accessible products for teens and young adults. Bubble Skincare identified that their primary audience tends to shop with their smartphones and noticed high-engagement rates on mobile devices. To successfully grow their brand, drive traffic to their site, and increase review collection, Bubble knew they needed to provide mobile-friendly integrations for their shoppers. 

          As a result, Bubble leveled up their review strategy by adding Reviews and SMS. Since then, Bubble has collected thousands of reviews, boasting a 4.83 average star rating and a 48.6% conversion rate after engaging with widgets and UGC. More specifically, product integrations between SMS and Reviews promote a user-friendly experience for both shoppers — 86% of their reviews come from mobile devices — and internally for the brand itself. The convenience of requesting reviews via text message has helped the brand drive review collection, lifting their overall conversion rates. 

           

          Bubble Skincare and SMS Marketing quote

           

          2. Generating social-proof and reducing abandoned cart rates: Princess Polly 

          Another example of a brand successfully enhancing their reviews strategy with SMS is Princess Polly. With an industry-leading SMS flow builder, Princess Polly generated a 61x ROI by leveraging SMS abandoned cart flows with existing UGC and star ratings.

          These innovative strategies have helped Princess Polly see continued growth, especially by tapping into the needs of their primarily Gen-Z audience — online engagement and mobile-friendly experiences — which can be achieved through SMS. 

          Integrating SMS into Princess Polly’s reviews strategy has contributed to the brand’s growth. By leveraging review collection, specifically SMS review requests, Princess Polly increased their CVR by 498%. In addition to requesting reviews via text message, the brand leverages UGC and star ratings in abandoned cart SMS flows and generates high-quality reviews with Smart Prompts. Smart prompts are a feature that suggests high-converting topics for customers to write product reviews. In effect, shoppers receive texts that include the UGC and star ratings about the specific products in their abandoned carts. Princess Polly can then drive shoppers back to their site to complete their purchases.

          3. Creating a seamless review collection experience: iFLY

          Leading luggage brand iFLY also successfully enhanced their online review strategy by leveraging SMS and Reviews. Creating a seamless and positive review experience is particularly important for wholesale brands like iFLY, which depend on third-party retailers, such as Walmart. 

          The brand leveraged customizable SMS review request flows, which can be triggered based on customers’ purchases and interests, driving customers to leave Smart Prompt powered reviews. This ultimately helped remove customer hesitation from leaving reviews and helped create a seamless review experience. In fact, iFLY boosted their daily review collection by 7x simply by using SMS marketing and Reveiws’ integrations. 

          iFLY didn’t just stop there. The brand went the extra mile, finding ways to incorporate the review process throughout the entire customer journey. iFLY gathers customer feedback and analyzes specific keywords (provided by customizable Smart Prompts, pushed via SMS). They then are able to print impactful customer reviews directly onto their packaging. With increased review generation via SMS, iFLY engages consumers on a channel they weren’t previously leveraging and turns those reviews into impactful UGC. Ultimately, this unified the customer journey. This strategy separates them from other competitors selling on third-party sites; iFLY speaks directly to their shoppers regardless of where they purchase.

          iFLY and customer reviews with sms

          Best practices for requesting reviews via SMS

          Are you still thinking of ways to get the most out of your review requests with SMS? We’ve got you covered. Here are three ways you can enhance your review collection process with SMS. 

          1. Enable multiple SMS sign-up methods for shoppers 

          Creating multiple SMS sign-up opportunities, such as QR codes and on-site pop-up banners, increases sign-up rates significantly. Once customers join your SMS subscriber list, you can then easily push review requests via text message or set up more advanced SMS flows, such as text messages triggered by abandoned carts.

          2. Create omnichannel review request flows via SMS

          According to a recent Yotpo SMS survey, 65% of online customers buy or browse on their mobile devices. Brands must create omnichannel review collection flows (e.g., email, social, bulk SMS templates, loyalty programs, and on-site widgets) to encourage review submissions and engagement via SMS. By requesting reviews on-site, via email, and by SMS, shoppers can choose their preferred method to leave a review.  

          3. Customize and optimize the user experience

          In the same way, it’s crucial to maintain on-brand messaging on your site and on social; customizing the messaging in your SMS marketing humanizes interactions between on-site widgets, pop-ups, and text messages. For instance, inputting your customer’s details and adding your brand’s voice into the messaging creates a memorable and personable user experience, helping you stay top of mind with your customers.

          sms text message review request

          Upgrade your Reviews with SMS

          Ultimately, collecting reviews is an essential component of growing your brand online. By integrating SMS requests with Reviews, companies can collect reviews where it’s most convenient for shoppers — on their smartphones. Likewise, brands should choose mobile-friendly products that seamlessly integrate into their existing tech stack to stay competitive in an increasingly mobile-first eCommerce landscape.

          The post Due for an Upgrade? Why You Should Use SMS to Boost Your Reviews Strategy appeared first on Yotpo.

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          15 Brands That Are Leading the NFT Revolution https://www.yotpo.com/blog/ecommerce-brands-leading-the-nft-revolution/ Wed, 30 Mar 2022 14:39:31 +0000 https://www.yotpo.com/?p=103242 As you may have noticed, NFTs are having a moment. NFT sales topped a whopping $24.9 billion in 2021, up from just $94.9 million just one year earlier. They’ve been huge for the art world, gaming, and building online communities — like the celeb fave Bored Ape Yacht Club — and we even launched the […]

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          As you may have noticed, NFTs are having a moment. NFT sales topped a whopping $24.9 billion in 2021, up from just $94.9 million just one year earlier. They’ve been huge for the art world, gaming, and building online communities — like the celeb fave Bored Ape Yacht Club — and we even launched the Fabulous Flamingo Club here at Yotpo. And now, brands are starting to get in on the action, too.

          Though NFTs are mostly being used by large corporations and luxury brands right now, some smaller D2C brands are moving into the space as well, and we expect to see that trend continue. From collaborating with artists to release on-brand digital artwork to giving NFTs away as a loyalty perk, the possibilities are endless. Here are some ways that brands are using NFTs to boost awareness, build community, give back, and promote customer loyalty.

          Nike

          The sneaker brand was an early adopter of NFTs, and they’ve gone all in on the metaverse. They’ve done NFT collaborations with artists and Bored Ape Yacht Club, launched NIKELAND, an immersive 3D world on Roblox, and filed trademarks for virtual goods. They even partnered with the University of Oregon to release limited-edition Air Max 1s as both NFTs and physical sneakers, jumping on the trend of combining metaverse perks with IRL ones. And in December 2021, Nike acquired RTFKT, a leading creator of virtual sneakers, collectibles, and experiences. Nike is sure to roll out some exciting and innovative NFT projects in the year ahead.

          Clinique

          The beauty brand recently created NFTs dedicated to their most popular products to drive customer loyalty and adoption. Instead of selling the tokens, Clinique held an exclusive giveaway to members of their Smart Rewards loyalty program. Members submitted stories about who brings joy to their lives every day, or how they bring optimism to those around them, on social media with the hashtag #MetaOptimist, and three winners were chosen to receive free products for 10 years along with one of the NFTs.

          Mid-Day Squares

          Buzzy chocolate brand Mid-Day Squares is taking its beef with one of the world’s biggest chocolate brands to the metaverse. In 2021, Hershey sent the brand a cease and desist letter over the use of the color orange on their product packaging. In response, Mid-Day Squares released a diss track aimed at Hershey’s, and will transform 600 moments from the accompanying music video into NFTs.

          OffLimits

          OffLimits is a cereal brand that wants to break out of the traditional breakfast mold, so it’s only fitting that they’d be one of the first to explore NFTs. The brand has partnered with a team of artists to create NFTs of their mascots. Token holders will then have the opportunity to collaborate on a box design featuring all of the NFTs, taking the concept of cereal box prizes to a whole new level.

          Liquid Death

          Edgy water brand Liquid Death has taken its shock-value brand of marketing to NFTs with a collection of 6,666 severed heads and a community dubbed the Murder Head Death Club. The perks associated with the club increase based on how many you own — one gets you access to a private Discord community, tickets to IRL events, and access to exclusive merch, and if you buy 666 NFTs, you get a mysterious award that hasn’t been officially announced.

          Coca-Cola

          The iconic soda brand recently created and sold a “loot box” containing “multi-sensory, friendship-inspired NFTs.” Housed in a digital vintage Coca-Cola cooler, the box held three branded NFTs — a bubble jacket to be worn in the Decentraland 3D virtual reality platform, a sound visualizer featuring the sounds of a Coca-Cola, and a friendship card with refreshed artwork from 1948. Many brands combine blockchain and IRL perks for NFT holders, and Coca-Cola gave the winning bidder a real-life, fully stocked Coca-Cola refrigerator. The brand donated the more than $575,000 the NFTs fetched to Special Olympics International.

          Kia America

          Carmaker Kia America launched a series of 10,000 NFTs on Super Bowl weekend, featuring Robo Dog, the star of the brand’s Super Bowl ad. The brand will donate the majority of proceeds to Petfinder Foundation, which helps animals in need find their forever homes. To generate excitement, Kia first gave out 10,000 free Robo Dog Adoption Pass NFTs on a first-come-first-served basis.

          Ray-Ban

          Showing their support for art and artists, the sunglass brand collaborated with digital artist Oliver Latta to bring their iconic aviators to the metaverse. Proving that volume isn’t required in order to make a splash with NFTs, they sold a single NFT as a charity auction for the Italian Art Trust.

          Gucci

          Luxury brand Gucci has made several forays into NFTs and the multiverse, with a new collection set to drop later this month. They started with SUPERGUCCI, a collaboration with Superplastic and a series of ultra-limited NFTs co-created by Gucci’s Creative Director Alessandro Michele and synthetic artists Janky & Guggimon. Each NFT holder also received an exclusive 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-crafted by ceramicists in Italy. Gucci has also purchased virtual real estate in The Sandbox, a metaverse platform whose economy includes NFTs.

          Louis Vuitton

          To celebrate 200 years in luxury retail, the brand launched a mobile game called Louis: The Game, which explores the world of NFTs in a clever way. Embedded in the game are 30 NFTs designed by the artist Beeple that players can find and “own” within the game, though they can’t be bought or sold on the open market.

          BMW

          For car enthusiasts everywhere, the brand recently minted 19 recordings of the roar of BMW M engines as NFTs, calling the collection the BMW Museum of Sound. Each one is a one-of-a-kind audio track, done to “immortalize the iconic sound of the M combustion engine” as the brand and industry sets their sights on electric.

          Almond Breeze

          Though not an official collaboration with the various apes in the metaverse, Almond Breeze is launching 1,000 NFTs — in conjunction with their banana-flavored almond milk — with the stated goal of keeping the popular ape NFT collections hydrated. It’s a really cute marketing idea for the new flavor and it will be super interesting to see how it performs.

          Bud Light

          To promote the zero-carb beer Bud Light NEXT, the beverage brand released a collection of 12,000+ NFTs that celebrate “innovation, community, and the next generation of creators.” The NFTs feature icons that represent beer, culture, gaming, and more.

          Wrangler Jeans

          The denim brand recently launched NFTs in collaboration with singer-songwriter Leon Bridges combining fashion, music, the metaverse, and real life. Dubbed the “Mr. Wrangler Icon,” the NFTs are being sold on LTD.INC, a curated NFT platform for brands and creators. Not only will the token holder get an NFT, they’ll also get a VIP pass to a private Leon Bridges performance and a Decentraland metaverse wearable.

          Campbell Soup Co

          Campbell’s recently used NFTs to celebrate a company milestone. The soup brand marked the redesign of its iconic can labels with a 100-piece NFT collection by artist Sophia Chang called “AmeriCANa: Sophia Chang X Campbell’s.” Proceeds from the sales went to Feeding America, and the brand worked with sustainability platform Aerial to offset the carbon footprint of the NFT. This is a great example of a cocommunicating their values across different marketing channels.

          Though NFTs are being used by mostly big names right now, we expect more smaller brands will join the party as the tokens continue to grow in popularity and more consumers learn about the metaverse and cryptocurrency. D2C brands are just starting to explore them for loyalty, giveaways, brand awareness, and building community, and we can’t wait to see all the clever uses they’ll have for marketing in the months and years ahead.

           

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          How CBD Brand Foria Wellness Uses Loyalty to Promote Growth https://www.yotpo.com/blog/how-cbd-brand-foria-wellness-uses-loyalty-to-promote-growth/ Wed, 23 Mar 2022 13:37:45 +0000 https://www.yotpo.com/?p=103130 For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building brand awareness. And, when you’re a CBD brand that focuses on sexual wellness, it’s even harder to get your message out there. Amanda Couture, Sr. Director of eCommerce & Retention at CBD brand Foria Wellness, knows these challenges all too […]

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          For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building brand awareness. And, when you’re a CBD brand that focuses on sexual wellness, it’s even harder to get your message out there. Amanda Couture, Sr. Director of eCommerce & Retention at CBD brand Foria Wellness, knows these challenges all too well. But, she found a solution: Points for Pleasure, the brand’s loyalty and referrals program. Below, Amanda offers her insights and advice for any brand that wants to use loyalty to help boost awareness and retention. The following is a transcription of a live Q&A that originally took place at Grow LA.

          1. Can you tell us a little about yourself?

          I am a Virginia native who spent a handful of years kick-starting my career in New York primarily in the beauty industry. Up until a month ago, I was a resident of Santa Monica, but I have now fully embraced the digital nomad life and after this weekend will be spending a few months in Mexico. I’m very lucky Foria supports the fully remote work life.

          2. What is Foria’s story?

          Foria Wellness has been around since 2014 when our founder Mathew had the idea of mixing coconut oil with THC to act as a lubricant in the bedroom. Over time we have evolved into a sexual wellness company with the primary goal of bringing pleasure into everyone’s lives, through our effective CBD sex products, to the educational content that we release, to the platform that we’ve established to allow people to share their stories and experiences. Some of the products we sell include CBD arousal oils to help with women’s libido and access to orgasm, CBD lubricant, CBD suppositories that help with penetration and discomfort. It’s a unique company because we live at the crossroads of two very nascent industries: CBD and sex.

          3. What are some recent trends in your industry?

          The biggest and most exciting trend is this sexual revolution that’s happening, specifically women’s sexual health and the female’s access to pleasure. This is a topic that historically has never really been addressed, and I believe one that has come out of the larger movement around women’s equality. More and more thought leaders, brands, publications are starting to address the way society thinks about and experiences sex.

          One example I can give you is endometriosis, which affects 10 to 20% of women. Endo pain can cause daily discomfort, incredibly painful periods, and can make penetration during sex impossible. I bet very few people were aware of that, which is why it’s so important for Foria and for the other sexual-health brands to not only create products that help women and people with vulvas access sexual pleasure and ease their discomfort but also to educate people around these incredibly important topics. Everyone wants and deserves to have better sex.

          4. Acquisition has always been a challenge for the CBD industry and other “ad restricted” industries. Can you share how your brand has approached balancing acquisition and retention strategies, knowing that you are unable to leverage traditional acquisition channels?

          Being in the CBD and sex spaces, acquiring customers is an incredible challenge for us. Three of the main acquisition channels that D2C brands leverage: paid search through Google, paid social, and organic social through Facebook and Instagram are all limited for us. Retention becomes a challenge because a lot of software companies such as Afterpay, SMS providers, even Shopify Payments won’t do business with us. We’ve really heavied up our investments on more long-form content strategies such as our blog, podcasts, and email where we can speak freely and openly about sex. And, we lean heavily into the programs such as our loyalty program with Yotpo to retain our customers.

          5. Being that you are in the intimacy space, there is a natural tendency for consumers to want to be anonymous when shopping. How has that impacted your loyalty program, which requires customers to sign up and log in, and how did you build a loyalty strategy to overcome those challenges?

          What’s so interesting that we’ve found is that even if people are choosing to be anonymous, such as when leaving a review, they are still willing to share very personal, intimate accounts of their experiences with our products. They’re also willing to share their age, gender/sexual orientation, and why they came to us. This has helped our loyalty and retention strategy tremendously because we’re able to tailor our messaging to the appropriate audience. Going back to the endometriosis example, say a woman between 25 and 34 stated that she tried our suppositories because she had extreme pelvic pain. We’re then able to target her with a post-purchase email driving her to a few of our blogs about endometriosis.

          6. With the recent shift in focus from acquisition to retention, how has Foria been able to engage customers and keep them coming back to your site? How have you been able to drive people to buy direct versus retail?

          I mentioned that our blog and educational content is a huge part of our marketing strategy which makes up about 20% of our traffic to the site. Having an incredibly solid email program is crucial for us. Ours not only integrates our blog content but also states our value prop such as free shipping and returns, integrates the many CRM programs we have such as referral, and rewards our high-value customers and loyalty members.

          As for balancing out D2C sales versus retail, we’ve been a D2C brand since birth. But, as our wholesale team works to make our products accessible across other retail partners, it’s extremely important for me to ensure that we protect our flagship site and give them a reason to shop directly with us. A few things we’ve activated are Beam, a plug-in technology that allows Foria to donate 1% of all sales to the customer’s non-profit of choice. Another program we’ve activated is our rewards program through Yotpo, in which we’ve seen firsthand how the LTV of our active rewards customer is higher than our repeat customer who’s not engaged with the program. The way I view it is to use your retailer partners as discovery platforms, and your flagship as your primary sales channel.

          7. How do you think about loyalty, and how does it fits into your strategy as a brand?

          I really think about loyalty as your consumers’ love for both your brand and your product. Without a killer product, no rewards program or CRM initiative is going to keep your customer coming back to repurchase. So every single touchpoint that you have with the customer should be considered when trying to strengthen the relationship with your customers. For us at Foria, loyalty is a fun topic because we’re constantly analyzing how consumers are using our products. We’re essentially trying to change their behavior to have more sex, more often. Because the more sex they’re having, the more often they’re coming back to purchase our products.

          8. Let’s talk about the importance of loyalty for Foria. Clearly, trust is very important in your industry. Can you share some tactics on how loyalty plays a role in driving customer advocacy (e.g. people writing reviews, referring friends)?

          Our consumer’s trust is the most important thing to us. Because we’re essentially creating this CBD and sex category, it’s really important for us to provide a platform for consumers to ask their questions and feel comfortable purchasing from us. Customer advocacy is huge for us, because we’re legally limited as to what we can/can’t say about our products. We have to let our customer testimonials speak for our product efficacy. Also, if you just had the best sex of your life perhaps you wouldn’t leave a public review but wouldn’t you immediately go tell your best friend about it? Around 12% of our customers hear about us through a referral, so leaning into our referral program with Yotpo and integrating it into our customer post-purchase journey is crucial to continue to grow our customer base. And, with the high costs of acquiring customers these days having a low-cost referral program is a no-brainer for us.

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          Yotpo First Multi-Product Marketing Platform to Integrate with Shopify Online Store 2.0 https://www.yotpo.com/blog/yotpo-shopify-online-store-2-0-release/ Thu, 17 Mar 2022 13:23:50 +0000 https://www.yotpo.com/?p=103058 Yotpo is the first multi-product eCommerce marketing platform to be compliant with Online Store 2.0.

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          New York, March 17, 2022Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced that it is the first multi-product eCommerce marketing platform to be compliant with Online Store 2.0, the latest update to the Shopify platform that makes it easier for developers to build customized features and apps for merchants without touching code. In September 2021, Yotpo announced a multi-year platform partnership with Shopify that included a strategic investment in the company, accelerating Yotpo’s development of SMS marketing, reviews, and loyalty and referral solutions.

          “This represents not only another step in our commitment of being a leading provider in ‘no code’ eCommerce, but is also the latest example of how Shopify and Yotpo are aligning our product roadmaps for the benefit of our customers,” said Ethan Cohen, VP of Ecosystem & Community at Yotpo. “We want to make it as simple as possible for our thousands of customer merchants to deliver great eCommerce experiences with Online Store 2.0.”

          Online Store 2.0 lowers the barrier to entry for merchants building their online stores and provides faster time to value by enabling them to integrate apps into their theme by leveraging app extensions, providing an easy way to add and customize Yotpo onsite assets with drag and drop functionality.

          “Launching Yotpo on our Shopify 2.0 Store has been an overall great experience,” said James Smith, Global Sales & Marketing Manager, Perry eHopper. “The process was both seamless and fast. We’ve seen platform conversion dramatically increase.”

          The Shopify Online Store 2.0 allows users to easily add Yotpo’s Reviews widget, capture subscribers seamlessly through SMS by using a drag and drop tool, and quickly add a rewards page. For details on the integration, visit the Yotpo blog.

          About Yotpo

          Yotpo’s eCommerce marketing platform helps brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for loyalty, SMS marketing, reviews, and more, Yotpo helps brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden deliver winning, cohesive customer experiences that drive eCommerce growth. Yotpo integrates with the tools brands use every day, including Google and Meta, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 company with offices worldwide including the United States, Israel, United Kingdom, Bulgaria, and Australia. www.yotpo.com

           

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          SMS: The Ultimate Channel for an Optimized Post-Purchase Experience https://www.yotpo.com/blog/sms-the-ultimate-channel-for-an-optimized-post-purchase-experience/ Wed, 16 Mar 2022 15:02:38 +0000 https://www.yotpo.com/?p=102976 A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility […]

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          A truly exceptional customer experience transcends the point of purchase — it continues all the way until you are able to bring your customer back. Transactional text messages are a simple way to deliver engaging content at every stage of this post-purchase customer journey, allowing you to keep your brand top of mind, establish credibility and trust, and drive repeat purchases.

          What are transactional text messages? Similar to post-purchase emails, a transactional SMS is a non-marketing message used to connect with your customer about a recent purchase, sharing need-to-know order details, tracking information, and more. Consumers today expect these real-time updates where it’s most convenient to receive them — their phones — and with SMS, you can reach them there with a level of immediacy and personalization that other channels can’t match.

          In fact, a recent Yotpo survey revealed that over 55% of U.S. consumers prefer text messaging because it’s immediate, convenient, and allows them to quickly get updates, while more than half of consumers (51%) said they would opt in to SMS just to receive transactional text messages. In addition, 47% of consumers said their email inboxes are overflowing, and they are more likely to see a brand’s message if it’s sent via SMS. So if you aren’t currently leveraging SMS to engage your own customers post purchase and beyond, now is the time to start.

          Here are five examples of transactional SMS that are guaranteed to create post-purchase satisfaction, so you can get on your way to increasing customer lifetime value (and overall revenue).

          1. Order confirmation

          An order confirmation is like a receipt, only better. Once a customer places an order with your eCommerce store, you can trigger a confirmation text to provide a sense of security that their transaction was successful and is being processed. Order confirmation SMS flows are critical to the post-purchase experience, instilling confidence through transparency and getting your customer excited about the item they purchased at the same moment.

          Example: Hey {BillingFirstName}! Thank you so much for your order! We’re doing the heavy lifting and I’ll let you know when your {OrderName} has shipped.

          Text message with order confirmation

          2. Shipping notification

          It’s the moment we all wait anxiously for — “Your order has shipped!” Thank your customer again for their business and create the ultimate post-purchase experience with an automated shipping update. Let them know their package has shipped, and provide the corresponding tracking number or link to where they can check in on their order’s status anytime, anywhere, and as often as they would like.

          Example: {SiteName}: Great news! Your order {OrderId} just shipped and is on its way to you 📦. Track it here: {OrderStatusUrl}

          Text message with shipping details

          3. Order out for delivery

          What’s more exciting than your package being shipped? Getting it into your hands. Alleviate your customer’s worry about exactly when their order is going to show up with a triggered message sent directly to their phones. With a 98% open rate, SMS is the optimal way to notify customers when the shipping carrier is delivering the package to its final destination, helping to both boost their anticipation and ensure they are there to receive it.

          Example: {SiteName}: Hey, your order is out for delivery. Keep an eye on your order here: {OrderStatusUrl}

          4. Package delivered

          You’ve almost reached the end of the post-purchase customer journey, but not quite. As soon as your customer’s package is delivered, let them know it’s there and waiting for them. This message is critical to ensure that no problems occurred during the delivery process, such as damage during transportation or lost packages. If problems do arise, you will have a direct line of communication to your customer to solve them in a timely manner and strengthen your relationship. And if delivery goes smoothly, this transactional SMS will further excite your customer and leave them with a positive impression about your brand, which will inspire them to order from you again in the future.

          Example: {SiteName}: Hey there, guess what? Your order is at your door, that’s what! 📬 Thanks for being our customer and let us know if you have any questions!

          5. Review request

          Customer feedback matters — 93% of consumers say online reviews influence their purchase decisions. With SMS, you can maximize your review collection by reaching customers directly on their mobile devices where they are already the most active. After your customer receives their order (and shortly after they receive your delivery SMS), send them a review request to help build your brand credibility with impactful social proof. Review requests sent via SMS have a 66% higher conversion rate than those sent via email, and you can boost this further by adding an incentive, such as an exclusive discount or limited-time offer for sharing feedback.

          Example: {SiteName}: Hey {BillingFirstName}, thank you for your purchase! How did you like your {OrderName}? Don’t hesitate to leave us a review at {SiteUrl}

          Text message requesting a product review

          Elevate your eCommerce post-purchase experience with Yotpo SMSBump

          These five SMS transactional messages are essential to pair with any purchase, but you need to be able to make them unique to maximize their value. And to do that, you need the right SMS marketing platform.

          With Yotpo SMSBump, you can easily design a post-purchase experience that keeps customers engaged, using custom triggers and conditions that make every text timely and relevant. All of our transactional SMS flows are fully customizable, so you can add your brand’s personal touch to each post-purchase message you send. Plus, go a step further and add a personal touch for your customers — 35+ data points allow for more thoughtful targeting and a personalized approach that is guaranteed to excite them far more than a generic template will.

          Our customers’ feedback matters to us too, and when it comes to transactional SMS, we’re getting five star reviews.

          I have many more choices with SMSBump than Shopify’s text. I love, love, love the pre-scheduled templates for the rest of the month. I just need to read through, choose the dates I want to send and edit the template. I love adding my own photos too. I can personalize it for each customer set. I’m still learning but when I have any questions, customer support was there for me right away in chat and helped me through it. I would highly recommend this for your SMS app. It’s wonderful and the customer service is wonderful! — Alder & Alouette ⭐⭐⭐⭐⭐

          Request a demo today to see how easy it is to send transactional text messages that convert on our winning SMS marketing platform.

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