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Moroccanoil Drives 5x ROI With Yotpo Loyalty & Referrals

Health & Beauty icon Health & Beauty
Platform Magento
Location USA
0 x
0 x
Increase in LTV per active customer
0 %
Made 2+ purchases in the first 90 days


A fan-favorite hair care brand, Moroccanoil is dedicated to transforming customers’ hair and skin with argan oil.


Main Takeaways
Moroccanoil had a loyalty program for years but realized they needed a more strategic partner to tailor the program to the brand’s aesthetic and business goals.
Loyalty members needed more ways to engage with the program, like earning points for non-spend behaviors, to drive specific changes to purchase behavior.
Moroccanoil’s previous loyalty solution had a disjointed redemption experience, where customers needed to copy and paste discount codes from the rewards page, interrupting the buyer journey and resulting in low engagement.


Main Takeaways
As part of the program revamp, Moroccanoil focused on offering more rewarding experiences - for example, customers could choose between redeeming a gift or using a discount, as well as experiential benefits, such as 1-on-1 consultations with a virtual stylist.
Yotpo’s campaign flexibility enabled Moroccanoil to introduce incremental habits by defining key customer benchmarks, like purchasing five times or hitting a targeted goal spend. The result? Increased purchase frequency and basket size.
To increase their share of wallet, the brand created loyalty experiences that encouraged customers to try new products and categories.
By integrating redemption experiences directly into their checkout flow, Moroccanoil allowed customers to seamlessly access and redeem rewards.

”We’ve had a loyalty program in place for a few years, but as it continued to grow, we knew we needed to transition to a more sophisticated solution that could scale with our business. Yotpo helped us completely redesign our loyalty program on a tight timeline. We’re thrilled with the results — not only is it a beautiful program, but we’ve seen an increase in customer engagement since it launched.”

Moroccanoil Genna Rodney, Associate Manager, CRM & Loyalty


Main Takeaways
Moroccanoil launched a revamped program in just six weeks.
They immediately saw impact by creating a more cohesive, engaging shopping experience — 45% of loyalty members made 2+ purchases in the first 90 days.
By offering more enticing rewards — diverse products, diverse discounts, and experiential benefits — shoppers enthusiastically engaged with the program. In fact, members that made a program redemption had a 2.2x higher CLTV than those that had not used a reward.

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